Why Amazon is now raising security fears

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MORE than an apartment during the Mark Zuckerberg congress bar last week he was asked if Facebook secretly listened to people through their phone to target them with ads.

Facebook CEO seemed to be able to confirm such an idea as a conspiracy theory and overcome the senators concerns about the company's involvement in such a thing.

But that's exactly what other technical companies try to do.

Earlier this month, it was reported that Amazon filed a voice sniffing patent last year to intercept calls and searched for particular words.

Currently, the voice activated speaker is only intended to be triggered by its name. When a user says "Hey Alexa", it starts to suck in all the sounds around it so it can respond to commands.

Amazon keeps all these data, but it is said to think about taking things one step further.

Amazon says it may use advanced artificial intelligence that allows the device to listen to a conversation and analyze it for certain words that are said.

Theoretically, if you're talking to your friend about a new video game you really enjoy

A "voice sniffer algorithm" is what the Amazon patent labeled technology.

It would use triggering words like "like", "love" and "hat" to build profiles on users to better target them with advertising.

"The more words they collect, the more it gets to know you," said Daniel Burrus, an American techanist (19459004) America's ABC . 19659003] By building a profile of keywords and topics discussed by owners of the smart speaker, Amazon hopes it can learn even more about our tastes and wishes.

"The identified keywords can be saved and / or transferred to a suitable location that is available to devices such as advertisers or content providers who can use the keywords to try to select or customize content likely to be relevant to the user," the patent says. .

The data could also be made available to the user's friends for gift purchases according to the patent. 19659003] Tech companies submit huge amounts of patents each year, so any given patent should not be taken as a sign of genuine intent. For example, last year, Amazon submitted more than 1960 patents, most of which were granted.

According to ABC, as of this month, this patent was not yet granted by the U.S. Patent Office.

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